David Gelb (Jiro Dreams of Sushi) tackles another venerable, beloved, and long-standing institution: the Mustang, crown jewel of the Ford fleet. Only this institution is in turmoil. As the fiftieth anniversary of the Mustang approaches and the car industry struggles through the deepest trough of the financial crisis, Ford launches a redesign. Now the jobs of workers at Ford’s Flat Rock Assembly Plant, the expectations of the thousands of Mustang devotees, and the livelihood of the city of Detroit are all placed squarely on the shoulders of Dave Pericak. As chief program engineer, he will guide the 2015 Mustang from assembly floor to showroom—if only he can get that vibration out of the steering wheel.
Writer
Mark Monroe
Language
English
Country
United States of America